You don't have time to waste.
When you're running your own business, you're wearing all the hats. And maybe you've found the "hat' of social media marketing director and content creator super overwhelming.
You don't have endless time to spend trying to figure out the algorithm or what on earth to post next. You're trying to focus on keeping everything else running in your business! And with the app constantly changing, it's easy to feel like you're falling behind.
Inside The Insta Guide, we'll remove the overwhelm and help you create a plan that works in 30 days. I'll show you where to focus your time and energy on Instagram and how to deeply connect to your community so that you sell more and grow - all while using this free lil' app.
By the end of this course, you'll have:
- 50+ targeted content ideas across all content types to help you sell more and grow your account
- A full breakdown of every type of content to create on Instagram, and what types to use when
- A fully optimized profile to make your account more discoverable
- Knowledge of the type of content Instagram is currently favoring and how to use it to your advantage
- A complete content plan that speaks directly to your target customers to increase your sales NOW
- A robust strategy to help you grow your account and reach new followers who can't wait to buy from you
- And more!
Meet your Instructor
Hi! My name is Kalina and I'm so glad you're here ❤️ I'm a social media expert and small business owner. I started, grew, and sold my own profitable retail store using Instagram as our primary marketing strategy. I also have 8+ years of experience working with other businesses and brands to grow their business's presence and sales with Insta.
I know how confusing Instagram can feel, especially with so much changing inside the app. I created The Insta Guide to give you a roadmap to bypass the overwhelm, save massive time, and earn more inside your business with Instagram.
Example Curriculum
What people are saying:
"I just started the course, and I already know I'm going to love it! I really appreciate the easy-to-use platform and Kalina's course framework. Excited to dive in and learn a ton!"
-Melody
"Kalina is the first person I go to with my Instagram questions. I've done several one on one consultations with her to help me create content and get fresh ideas for my business. If you're a business owner, trust what she has to say because she knows what she's talking about!"
-Katie
A detailed look at what's inside:
In Module 1: The Foundation
Here we'll develop your niche to help you stand out as an industry leader on Instagram. Then together we'll do one of the single most important exercises I ever did for my business - we'll get to know your target customers and discover exactly what motivates them. Next we'll cover general dos and don'ts on the app so you feel confident moving forward. Then we'll discuss the importance of setting up a professional account and how to do it if you haven't yet. And in the final lesson, we'll get your profile optimized and make it highly discoverable through features like your username, display name, bio, leveraging specific keywords, and more.
In Module 2: Types of Instagram Content
This Module is all about each different types of Instagram content. Together we'll break down Instagram Video, Lives, Reels, Stories, Images, and Captions. Inside each lesson, we'll cover each of these different types of content in detail as well as offer up targeted content ideas for each type that you can use right now in your business. This module also discusses which type of content Instagram is favoring as well as current trends so that you know where to best focus your time and energy when creating on the app.
In Module 3: Create Content That Sells
The lessons inside of this module are all about how to create content on Instagram designed to help you get those sales rolling in. First we'll discuss how to use the concept of social proof to help motivate your followers to make a purchase. Next, we'll go into detail about how to show your customers exactly how you solve their problems and make your products or services irresistible. We'll move into the dark horse of the bunch, service-focused content, and learn how offering up valuable free content on Instagram is actually a great way to prime your followers to become customers. Then we'll learn about how to be more direct and crystal clear when it comes time to ask for the sale. And finally, we'll discuss quick and easy tweaks you can make to boost your Know, Like, and Trust factor to help you stand out from your competitors and foster genuine connection with your audience.
In Module 4: Grow Your Account
In our final module, we'll dig into multiple strategies designed to help you grow your account with an aligned community who can't wait to buy from you. First we'll look what types of content are highly shareable and viral by nature so that you can create content that your followers actually want to share with others - thus getting your Instagram and business in front of new eyeballs. We'll cover how to leverage Instagram Reels as a solid strategy for growth, getting your content exposed to wayyy more people than just your current following. Next we'll move into one of the most debated topics of Instagram: hashtags. We break down how many to use, which kinds to use, and how to make sure your hashtags land in that sweet spot: aka, not too broad or too niche. Next we'll discuss how to run a simple and successful contest in order to gain new followers and grow your community. Then we'll cover how to run a solid collaboration with another business - how to find another business to collaborate with, how to reach out to them, and ideas for how to work together to reach each other's audiences. And finally, we'll get into the nitty gritty of influencer marketing and help you develop a robust influencer marketing strategy to leverage this powerful tool for growth.
And more:
In addition to allllll that goodness, I've also added a bonus lesson inside this course! In this lesson, we talk about how to successfully beat the Instagram algorithm so that you can feel steady and secure in your business no matter what happens with the app. And well, my strategy might surprise you!
For the cost of a few nights out, you can have a complete strategy to earn more TODAY in your business with Instagram.
My goal in creating this course is to help small business owners like you grow your business and earn more. I believe deeply that when small business owners earn more, everyone benefits.
In my own small business, Instagram was THE BIGGEST generator of our sales. I've seen the power of this app firsthand, both for myself and others.
FAQs
What makes this course different from other social media courses out there?
This course is designed to use tangible, easy, and proven social media marketing and content strategies that will get you results fast. The difference is that I was a small business owner too, right there on the ground working hard each day for my business to succeed just like you are. Simply put, I know what works because I've done it myself.
Who is this course for?
If you'd like a roadmap to help you grow your business and reach new customers on Instagram, this course is for you - the small business owner, freelancer, entrepreneur, and/or someone who has an idea to start promoting.
Does this course talk about running Instagram ads?
Nope! Ads are not my forte. In my own experience, I've had much better results from growing and selling organically rather than through paid Instagram ads.
How long will it take me to complete the course?
This course is designed for you to go at your own pace. However, I created it for you to be able to get through quickly and start getting results. With focus, you could realistically complete it within a day.
What is your refund policy?
If you're not completely satisfied with this course, don't sweat it - let us know within 30 days of your purchase and we'll send you your money back, no questions asked.
What will I need for the course?
You'll need a journal and pen to complete exercises within the lessons. You'll also need an Instagram account already set up and basic familiarity with how to use the app. And lastly, you'll need an open mind and willingness to learn something new!
Can I write this course off on my taxes?
Always check with your accountant first, but online courses that improve skills needed in your present work are typically considered tax deductible for businesses.
How long will I have access?
When you enroll, you get this course for life! Yep, that's right - u + me 4eva. That means you'll have access to all future updates, additions, and new features. And you can come back to it any time you need a refresher!
